creative process and creating
By Norberto Alvarez Debans
C hen was finished writing the book, Conversations between a philosopher and advertising (2008), along with my colleague Professor Daniel Stchigel, philosopher, whom we met to talk about advertising and philosophy, we noticed, suddenly, our thoughts were coming and were separated and discordant agreeing on the issues discussed and Finally, we were exposing beliefs about society, being, their behavior, creativity, art, real and unreal, modesty, eroticism, the world of children, the commandments, while others wore the text was a philosophical-advertising experience pleasant and fruitful, full of creation. But the concept that brings me to this article, you refer to them when we had to terminate the book, the anguish of having to close it. Writers know that after the end of the book comes a deep vacuum, a think no more about a subject that is positioned in the conscious, subconscious, then going to spin around and around in your head for hours días y meses, hasta incorporarlos a los sueños.
Para cumplir con el rito final, debía escribir “El Epílogo”. Pase unos días sin saber que exponer en el mismo. De pronto, (pensando con mi otro hemisferio cerebral, el derecho, el artístico), mientras observaba unos cuadros en el atelier, me encontré con el cuadro que ilustra la nota, de la serie La Nube; “Mis modelos” (1992). En este cuadro he pintado a “mis” modelos, son 12 diferentes mujeres, designadas con nombres muy literarios y significantes, (con excepción de Cristina, mi madre, de significación personal). Por orden, en línea de derecha a izquierda; Cristina, Beatriz, Gaia, Magdalena, Pachamama, Evita, Eva, Diosa, Afrodita, Nacha, Publicidad y María. “Publicidad”, esta dama fue la chispa que detonó el epílogo del libro, ya que siem 
pre consideré a la Publicidad como una mujer, si desean pueden leer “El Epílogo” en (1) .
El proceso creativo tiene ese despegue, ese “pum para arriba”, instante en que todo cierra y volamos a escribirlo, concretando el pasaje de la creatividad a la creación. La pintura es trabajosa, elección, disolución y mezcla Color, selection of brushes, manual task, composition and appreciation perceptual constant touch and see, touch and cover, brush and ensure discovery, mark and break, many sensory. But they are very good friends, painting and writing, constantly invoke in this case, sometimes together. I think I missed another woman painting, Art, should paint a new picture today with 13 women or 14, with Poetry.
(1) THE EPILOGUE:
pre consideré a la Publicidad como una mujer, si desean pueden leer “El Epílogo” en (1) . El proceso creativo tiene ese despegue, ese “pum para arriba”, instante en que todo cierra y volamos a escribirlo, concretando el pasaje de la creatividad a la creación. La pintura es trabajosa, elección, disolución y mezcla Color, selection of brushes, manual task, composition and appreciation perceptual constant touch and see, touch and cover, brush and ensure discovery, mark and break, many sensory. But they are very good friends, painting and writing, constantly invoke in this case, sometimes together. I think I missed another woman painting, Art, should paint a new picture today with 13 women or 14, with Poetry.
(1) THE EPILOGUE:
Work: My Models, from the series cloud, 43x51cm, completed 02/07/1992, R291. Cloud and Advertising, details of the work mentioned.
